beek spring launch party at A'maree's
We debuted our new Spring 2016 collection on Friday, February 5th at A’maree’s in Newport Beach with 200 of our closest friends and family! Serving A’maree’s signature cocktail (fresh squeezed grapefruit juice, Grey Goose and St. Germain) and wine and snacks from A Market, the party was in full swing by 4pm with live music by Eric Howell, who flew in from Chicago for the event.
Our new sandals were the highlight of the evening, with the debut of our special beek x A'maree's red-soled "hummingbird" style to celebrate the boutique's 40th anniversary, our platinum collection and "the heron," a very popular modern-day huarache slide. We also treated guests to a sneak peek of what’s to come this summer!
Co-founders, Birgit and Kenna, and A’maree’s owners Denise Schaefer, Dawn Klohs and Apryl Schaefer were in attendance along with their mother Nancy Brown, the original founder of the iconic shop. Fashion bloggers, like Jen Hawkins of Palms-to-Pines and Jayne Min of Stop It Right Now, mingled, shopped and enjoyed the sunset alongside apparel and industry insiders from LA and OC. We couldn't have asked for a more fun way to kick off our Spring season!